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This site states the following, "La Jara, CO 81140." Our analyzers observed that the web page also stated " We are a locally owned and operated Lumberyard that has been in the business for over 40 years." The Website also stated " We are big enough to supply all of your home and construction needs while keeping service with a personal small town touch. We are a full line lumberyard on a 3 acre lot stocking the following. We are a hardware dealer stocking 7,000 square feet of in-store inventory including the following." The website's header had la jara hardware store as the most important keyword. It was followed by la jara building materials, alamosa hardware store, and la jara lumber yard which isn't as highly ranked as la jara hardware store. The next words the site uses is alamosa lumberyard. alamosa building materials was also included and might not be understood by web crawlers.